What is AI video analytics?
AI video analytics applies computer vision to camera feeds to produce operational information such as people counting, footfall, behaviour patterns, alerts and management dashboards.
Customer Intelligence · Fusion Analytics
Computer Vision & AI Video Analytics in Oman
Nexura is a computer vision and AI video analytics provider in Oman, using suitable existing camera infrastructure for people counting, behaviour insights, heatmaps and real-time operational intelligence.
Footfall
Live Counting
entries · paths · peaks
Behaviour
Heatmaps
zones · dwell · queues
Outcome
Actionable KPIs
marketing · staffing · sales
Customer Intelligence
Know the 80% Who Walk Out
Most businesses know what 20% of buyers purchase. Fusion Analytics reveals why the 80% leave, where they go, and what changes will convert them — all from your existing cameras.
- ✓Real-time footfall counting, heatmaps & customer journey tracking
- ✓Age & gender demographics for targeted marketing
- ✓Loss prevention with real-time intrusion & anomaly alerts
- ✓Queue detection & wait-time management
- ✓Executive dashboards — any device, anywhere in Oman
0
Daily Footfalls
+22%
Revenue Uplift
98%
AI Accuracy
📈
+22%
Revenue Impact
Core Capabilities
Four Pillars of Mall Intelligence
Everything your operations team needs — from individual door counts to full zone-level analytics — delivered in real-time from your existing CCTV.
🚪
01 · Count
Entry-Wise Walk-Ins
Accurate counts at every entry point with supporting images for 100% transparency on all reported numbers.
Real-Time
Per-Door
🗺️
02 · Zone
Zone & Floor Footfalls
Know which floors and zones attract the most traffic to best align staffing and resources precisely.
Heatmaps
Floor-Wise
👥
03 · Analyse
Customer Demographics
AI-driven gender and age analysis — 5 age segments, gender split — for every face-visible entry.
Age Groups
Gender AI
🏪
04 · Improve
Tenant Performance
Identify how anchor tenants attract visitors and use zone data to improve leasing and layout decisions.
Tenant Data
Forecasting
Zone Wise Footfall — Live
Updating
Apparel International
1,293
Gaming Zone
1,237
Beauty & Wellness
1,235
Food Court
1,208
Entertainment
1,140
Daily Count · Last 7 Days
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Zone Intelligence
Know Where Your Visitors Actually Go
Understand how visitors distribute across every section of your mall. Identify high-traffic zones and underperforming areas so you take action — not just observe.
📐
Floor-Wise Breakdown
See total footfall per floor and identify which levels drive the most engagement.
🏷️
Tenant Attraction Index
Measure how effectively each anchor tenant draws visitors into surrounding zones.
⏱️
Time-Wise Zone Trends
Hourly zone patterns reveal peak windows — perfect for staffing and promotions.
📈
Business Forecasting
Leverage zone-level history to forecast trends and optimise decisions with precision.
Why Fusion Analytics
A Holistic Service No Other Counter Provides
🎯
Accuracy & Transparency
Every count backed by a supporting image on your dashboard — 100% confidence in every reported number.
📡
Automated Monitoring
Continuous camera health checks. If a camera goes offline, a support ticket is auto-created — no data lost silently.
📊
Business Forecasting
Leverage footfall history to forecast trends, plan promotions and optimise resource decisions with precision.
🗄️
Data Completeness
Full visibility into camera infrastructure health — know exactly which feeds are live and which need attention.
Deployment
Zero Hassle. Faster Go-Live.
We integrate directly with your existing CCTV infrastructure. No new hardware, no complex installations — connect and start seeing data fast.
01
Use Your Existing CCTV
No hardware purchases needed. Works with any standard camera setup already installed.
02
Rapid Onboarding & Go-Live
Our team manages the full setup from camera mapping to dashboard — up and running fast.
03
Auto-Ticketing on Outages
Camera faults trigger support tickets instantly. Helpdesk available at info@nexuraoman.com.
04
Ongoing Support & Monitoring
Dedicated tech and data support — you focus on the insights, we handle the infrastructure.
Use Cases
Built for Every Sector
🛍️
Retail & Malls
Track footfall per zone, measure dwell time, identify hot spots and optimise store layouts for maximum conversion. Zone-level tenant data informs every leasing decision.
→Entry-wise & zone-wise footfall
→Anchor tenant attraction analysis
→Peak hour & seasonal forecasting
🏦
Banking & Finance
Monitor branch queue lengths, measure average service times, and analyse peak hours to optimise teller staffing and reduce wait times across all Oman branches.
→Queue detection & wait-time alerts
→Branch-by-branch comparison
→Staffing optimisation dashboard
🏨
Hospitality
Understand guest movement patterns, identify under-used facilities, and improve the guest experience with real visitor-flow data — no survey forms required.
→Guest journey & dwell mapping
→F&B outlet traffic analysis
→Resource scheduling by footfall
Nexura Oman · Solution Guide
Computer Vision & Video Analytics — Common Questions
What AI video analytics does, how it uses camera infrastructure and where it supports operational visibility.
What is computer vision used for in business?
Computer vision can turn video into structured events and metrics that support customer analytics, workforce visibility, safety monitoring and operational decision-making.
Can Nexura use existing CCTV for analytics?
Fusion Analytics is designed to extend the value of suitable existing surveillance infrastructure, with the final camera, processing and integration design confirmed for the customer environment.
Which sectors can use video analytics in Oman?
Relevant use cases include retail and malls, banking, healthcare, manufacturing, government, oil and gas and other environments that need better visibility from existing video infrastructure.
Trusted by Oman's Leading Enterprises
Request a Product Demonstration
See the product against your use case, existing infrastructure and integration requirements.
✓ Oman-based support
✓ PoC-First Approach
✓ Vision 2040 aligned
✓ Enterprise-grade